Gain confidence in marketing your game
Odds are low? So you’re saying there’s still a chance! Congrats, your game is out… but sales are underwhelming. Maybe you racked up 50+ reviews in the first month—mostly positive—but not nearly enough to break even. Now you’re wondering: how do you market your game to boost sales and turn things around?
Game development takes time. So does building enough wishlists to gain launch visibility. But many devs worry that if they start marketing too early, their wishlists will “go stale.”
Analyzing data from hundreds of devs, I see a clear pattern: dev takes action → Steam algorithm reacts → traffic and wishlists increase. Then Valve releases a YouTube video contradicting everything.
As 2025 kicks off, it’s time to review the past year on Steam. What sold well? What games resonated with players? What are fans craving? Is the market oversaturated? Every January since 2022, I break it all down.
Am I a mind reader who predicts Steam’s next move? No. Do I have some secret trick to get you wishlists? Also no. What I do is gather data from hundreds of devs (like you) and analyze the trends.
The Steam Winter Sale is live, and if you’ve got some extra cash, I’ve compiled a massive list of games that perform well on Steam. Whether you’re looking for inspiration or just curious about trending genres, here’s what’s working.